Lou Renova

Lou Renova (405 Photo) in almost four short years, has carved his name in the drag racing photography industry. Coming from complete obscurity to being thrown into the gauntlet of fire that is the entertainment business. 405 Photo has become one of the most recognizable brands in drag racing photography today and has become an ambassador to the drag racing and motorsports photography community. 
Lou is an internationally published photographer. His work has been seen by millions through the social media networks and printed merchandise of Farmtruck and AZN, Jeff Lutz and many others from the hit Discovery Channel drag racing TV show, “Street Outlaws”. His motorsport photography from all over the world can be seen at

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Class -  Living and shooting in the moment

When there are only fractions of a second to get THE shot, will you be ready? I once was told, “When your moment comes, you never rise to the occasion, you only fall to the level of your experience” That phrase made me rethink my life as a photographer. 
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In order to capture a moment in time that will never happen again, you and your gear have to be able to perform at a moment's notice. In this talk, listen to how I prepare and execute photographing drag racing and live events that as quickly as they happen, they are forever gone. Live in the moment and get the shot.