Brennen
Nicole
The Intentional Artist - Creating Income That Fits Your Life
Most creatives are taught how to create their art, but very few are taught how to build a business around it that is stable, profitable, and sustainable long term. In this presentation, I share what 15 years in the commercial construction industry taught me about planning, estimating, systems, and long-term thinking, and how those same principles translate directly into the creative business world.
Just like buildings rely on blueprints, successful businesses rely on structure. Without it, even talented creatives can find themselves overwhelmed, underpriced, and constantly reacting instead of building intentionally. This session walks through the foundational “blueprint” for a creative business that can grow without burning you out.
We’ll cover :
How to define success on your own terms instead of chasing industry expectations
Why niching down strengthens your work and attracts the right clients
How to build multiple pillars of income to stabilize your revenue
Marketing with intention instead of posting randomly and hoping it works
Creating education and experiences that expand both impact and income
Pricing your work properly by understanding your true Cost of Doing Business
Systems and workflows that automate repetitive tasks and protect your time
The bookkeeping metrics that help guide long-term growth decisions
Legal and logistical foundations that protect what you build
Attendees will leave with practical frameworks, new perspectives, and a clearer path toward building a creative career with intention and longevity.
Brennen Nicole Duffield
Brennen is a professional landscape and astrophotographer, workshop leader, and published author with four books available on Amazon, including The Intentional Artist - Creating Income That Fits Your Life. As a full-time instructor, she specializes in teaching beginners how to confidently capture the night sky through hands-on guidance, accessible techniques, and real-world experience in the field.
Brennen is also a passionate dark sky advocate, working to raise awareness about light pollution and inspire others to connect more deeply with the stars. She leads retreats around the world, with a teaching style rooted in patience, clarity, and genuine enthusiasm for helping photographers grow.
©Brennen Nicole
©Brennen Nicole
©Brennen Nicole
©Brennen Nicole