Lou Renova is a photographer, videographer, and content creator and strategist based in Oklahoma City, and the founder of 405 Photo & Media. He specializes in high-energy environments, capturing drag racing, live events, and firearms culture, where there’s no margin for missed moments.

Lou’s path into video began by helping build and grow Farmtruck and AZN’s YouTube channel (of Street Outlaws fame) to over 440,000 subscribers and millions of views. Through that process, he developed his skills in filming, editing, and real-time storytelling. What started as a learning experience evolved into a full transition from photography into hybrid content creation, combining both video and photo to produce high-impact media that performs across digital platforms.

In addition to automotive and event coverage, Lou has expanded into media creation within the firearms industry, launching his own YouTube channel in that space and working with manufacturers such as Springfield Armory and Gibson Custom Guns to produce content aligned with both brand identity and audience expectations.